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Your Developers
Are Using AI Wrong -
And It's Killing
Your Delivery Stability

90% of developers use AI. Individual productivity is up. But team performance is collapsing. Here's why Software 3.0 requires foundational discipline that your organization doesn't have yet.

77%

Disengaged

38%

Burned Out

39%

Don't Trust AI Output

+17%

Code Duplication (Year-on-Year)

⚠️ ONLY 5 FREE slots are available this quarter!
Claim yours now.

Claim your free AI Assessment

The Data Doesn't Lie:
AI Amplifies Your Weaknesses

DevOps Research and Assessment (DORA) exposed the brutal truth in 2024-2025:
AI makes individuals faster but organizations slower

Without established foundational capabilities, productivity gains achieved at the individual level are often lost to downstream chaos.

- DORA State of DevOps Report 2025
Individual Gains

+25% AI adoption rate = +7.5% documentation quality, +3.4% code quality, +3.1% review speed. Developers report higher job satisfaction and flow state.

Team Collapse

AI adoption decreased delivery throughput and increased instability in 2024. By 2025: throughput improved but instability remained.

The Root Cause

AI-accelerated code generation leads developers to forget to work in small batches, resulting in larger changesets that are slower and more prone to instability.

The Paradox

Developers using AI report less time on valuable work and no reduction in toil. AI isn't freeing them - it's burying them.

Skill Erosion

Over-reliance on prompts leads to decline in critical thinking, problem-solving, and foundational coding skills.

The "AI Mirror"

AI reflects your organization's engineering maturity. If your practices are weak, AI makes them catastrophically worse.

The 7 Missing Capabilities That Prevent AI Chaos

DORA's AI Capabilities Model (2025)
What 90% of organizations lack:

  1. Clear AI Stance

    Organizational policy on AI tool use that developers actually understand and follow

  2. Working in Small Batches ⚡

    THE CRITICAL MISSING PIECE: Breaking down changes into manageable units to manage AI-generated code volume and mitigate instability

  3. Strong Version Control

    Essential for managing dramatically increasing volume and velocity of code generation

  4. Quality Internal Platforms

    High-quality internal platform as essential foundation (90% of orgs have adopted platform engineering)

  5. Healthy Data Ecosystems

    Clean, accessible, well-governed data that AI can safely leverage

  6. AI-Accessible Internal Data

    Systems designed to feed context to AI tools without security nightmares

  7. User-Centric Focus

    AI serving real user needs, not just automating chaos

Plus: Value Stream Management (VSM) as a force multiplier
Ensuring localized productivity gains translate into measurable team and organizational performance

The 4 Dimensions of
AI-Readiness

You can't skip steps. Here's the proven path from DevOps discipline to Agentic mastery.

Technical Maturity

Do your developers work in small batches? Strong version control? TDD/ATDD discipline? Or are they "vibe coding" with AI and hoping for the best?

Behavioral Discipline

Can your team maintain flow, focus, and verification habits under AI acceleration? Or do they trust AI output blindly (despite 61% of devs having little/no trust)?

Organizational Systems

Value Stream Management in place? Quality internal platforms? Healthy data ecosystems? Or is AI amplifying your existing dysfunction?

Spec-Driven Capability

Can your developers write executable specifications? Design by contract? ATDD? Or do they prompt ChatGPT and pray it works?

AI is an amplifier—it magnifies the strengths AND weaknesses of your underlying engineering practices and organizational systems.

- DORA State of DevOps Report 2024

From Software 2.0 to 3.0 Without Destroying Your Organization

You can't skip steps. Here's the proven path from DevOps discipline to Agentic mastery.

Software 1.0

Manual Coding Era

Developers write every line by hand. Slow, artisanal, unpredictable. Quality depends entirely on individual skill.

Software 2.0 (Current State)

DevOps / GitOps / DORA

Automation, CI/CD, infrastructure as code. Work in small batches, version control, TDD. The foundation most orgs are still building.

Danger Zone (Where You Are Now)

AI Tools Without Discipline

ChatGPT, Copilot, Cursor deployed across the org. Individual devs feel productive. Instability rising. Technical debt exploding. Trust at 39%.

Software 3.0 (Target State)

Agentic + MCP + Spec-Driven

AI agents collaborate via Model Context Protocol. Developers write executable specs. Tests validate. Small batches enforced. DORA capabilities embedded in muscle memory.

The Bridge: AI-Craftsmanship Dojo

We don't teach AI tools. We teach the behavioral discipline, specification-driven thinking, and DORA capabilities that make AI tools safe and effective.

Software Craftsmanship Dojo® (14+ years) → AI-Craftsmanship Dojo → Software 3.0 Readiness

Built on 14+ Years of Behavioral Engineering Research

The AI-Craftsmanship Dojo isn't theory.
It's proven methodology from Formula 1 engineering + DevOps science + neuroscience, now adapted for the Software 3.0 era.

Ferrari Formula 1 Heritage
Engineering Excellence Since 2003
30+ Years

Founder Michele Brissoni: 30+ years in IT, starting in the 1980s. SW Craftsmanship Dojo® born from F1 precision engineering during Michael Schumacher era.

DORA Research Validated
DevOps Research and Assessment
4.9/5

15,000+ feedback collected over 20+ years. Clients include startups to IT giants. Technical mastery + business agility + employee engagement + revenue growth.

Forge of Unicorns Podcast
70+ Episodes on Digital Evolution
70+ Episodes

Thought leadership on AI failures (Klarna, Babylon, Forward Health), fake productivity, behavioral engineering, and the shift to Software 3.0.

Unicorns' Ecosystem
Holistic Behavioral Framework
BOKaRy™

Behavioral-OKR governance framework bridging vision, behavior, and delivery. Trusted by VCs/PE for portfolio assessment and evolution support.

If you want a Unicorn, don't just declare a mission. Continuously train people to live it through exceptional behaviors!

- DORA State of DevOps Report 2024

Stop Guessing. Get Your AI-Readiness Score

In a 30-minute diagnostic call, we'll assess your organization against the DORA AI Capabilities Model and our 4 Dimensions framework. You'll walk away with a custom roadmap to Software 3.0.

  • Dimension scoring across Technical, Behavioral, Organizational, and Spec-Driven capability
  • Gap analysis against DORA's 7 AI Capabilities (especially "working in small batches")
  • Risk Assessment of current AI tool usage

⚠️ ONLY 5 FREE slots are available this quarter!
Claim yours now.

Claim your free AI Assessment